Online Surveys
Structured digital surveys can capture customer views quickly, consistently and at scale.
Customer Experience Surveys
Listen to customers. Act on evidence.
CB Audits helps businesses gather customer feedback through flexible survey methods, then turns that feedback into measurable insight through Up2Data.
Flexiblesurvey channels
ConnectedUp2Data reporting
Actionableservice insight
Customer feedback
Find out how your customers really experience your business.
When it comes to the experience your business provides, who better to ask than your customers? Depending on your industry, CB Audits can collect feedback in a range of ways, from online surveys and in-person visits to QR-coded receipts and on-site feedback technology.
In-Person Visits
Feedback can be gathered directly at your venues, helping capture immediate impressions of the customer experience.
QR Feedback
QR-coded receipts and touchpoints make it easier for customers to share optional feedback after their visit.
On-Site Technology
On-site feedback tools can provide a direct route for customers to tell you how the service felt to them.
Powered by Up2Data
Feedback is only useful when it leads somewhere.
All survey data is sent into Up2Data, where scores can be collated, monitored and compared against the service outcomes you want your customers to receive.
Asking questions is only the first step. What matters is what comes after: identifying patterns, measuring improvement and giving your teams clear visibility of where service is working and where it needs attention.
Online survey data
Venue feedback
QR response tracking
Customer trend visibility
Score correlation
Improvement monitoring
01Choose feedback methods
02Collect customer responses
03Send data into Up2Data
04Identify patterns and scores
05Recommend improvements
Best paired with mystery shopping
A broader picture of your customer experience.
Customer Experience Surveys work especially well alongside Mystery Shopping. Surveys show what a wider group of customers are telling you, while mystery shopping gives you structured, experience-led observations from specific visits.
- Compare survey feedback with mystery shop findings
- Identify repeated service issues and customer pain points
- Understand both broad sentiment and visit-level detail
- Use the combined insight to target meaningful improvements
CXCustomer survey insight
MSMystery shopping evidence
UPUp2Data correlation
✓Clear improvement actions
Start with your customers
Ready to understand what your customers really think?
Talk to CB Audits about customer experience surveys, mystery shopping, or a combined customer insight programme.