Agreed Criteria
We inspect against standards agreed with you before the programme begins, creating a fair and consistent measurement framework.
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Service Quality Inspections
Our core service uses structured, agreed criteria to inspect venues, measure brand and operational standards, and give decision-makers clear evidence of what is really happening.
Our core service
Service Quality Inspections, or SQIs, involve our highly trained team visiting your venues with a pre-set and pre-agreed set of criteria. Those criteria are tested during each visit to measure consistency, brand standards and operational performance across your business.
We inspect against standards agreed with you before the programme begins, creating a fair and consistent measurement framework.
Our auditors visit your venues and assess what customers, staff and managers are likely to experience on a typical operating day.
Performance can be tracked throughout the year, helping you see improvements, repeated failures and emerging risks.
SQI helps protect the standards, presentation and service behaviours that influence customer trust, loyalty and revenue.
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Reinspection process
Over the course of a year, our inspections can identify failures within the agreed criteria that should be corrected to improve brand appearance, service quality and operational consistency.
Where a section of criteria fails, we can revisit within a specified timeframe to reinspect the failed areas. This confirms whether improvements have been made and ensures the right people are informed when issues remain unresolved.
Unannounced and random
All of our audits and reinspections are unannounced and random. This protects the integrity of the data by showing how your business performs on a normal day, not just when teams are expecting an inspection.
The result is a more honest view of customer-facing standards, operational discipline and brand consistency across your venues.


Why SQI matters
Service Quality Inspections help businesses see whether their standards are being delivered consistently, where failures are recurring, and what action is needed to protect customer confidence.
Measure whether sites are delivering the same standard across your operation.
Give managers and decision-makers clear evidence of what needs attention.
Use reinspections to confirm whether failures have been corrected.
Start with a conversation
Talk to CB Audits about building a Service Quality Inspection programme around your venues, brand expectations and operational priorities.